5 April 2010 - iRock

1. Start with a computer.
2. Remove functions and add buzzwords until you can call it something else.
3. Name it blandly, e.g. “iRock”.
4. Make some pretty good hardware and software.
5. Let other people do the talking.
6. While they are arguing over whether it is a “game changer” or “just another product,” hire a truck to carry your profits to the bank.