23 February 2010 - when Cupertino smites

Jay Scott : Daily Whale : archive : 2010 : 23 February 2010

Excellence Here Or Laziness There?

When Cupertino smites the air,
office workers leave their desks
and crowd into the Apple Store
to grasp in lust the latest phone,
though not one knowledge worker asks
how is the obvious well done?

clue:

Parodying the W.B. Yeats poem “On Those That Hated ‘The Playboy of the Western World’.”

give me a clue so sweet and true